The Coca-Cola Company has a long history as it was founded more than years ago. In , John Stith Pemberton, a pharmacist from Georgia, invented the original coke drink. He marketed it as a medicinal beverage and tried selling it through medical stores.
Later, a businessman named Asa Griggs Chandler purchased the Coca-Cola company and marketed it as a refreshing cola-flavored drink. In , a businessman named Ernest Woodruff purchased the company from Asa, and it went under his management for the coming years. In the same year, the company went public. The IPO was a success and paved the way for the company for years to come. The company struggled with very tough competitors such as Pepsi corporation. At one time, it even lost most of the market share of sugary soft drinks to Pepsi, and even blind taste tests were indicating that Pepsi was better tasting than Coca-Cola, but the Coca-Cola company reinvigorated its old marketing tactics to regain market share from other companies and establish itself as the largest beverage manufacturer company in the world.
During its lifetime, the company acquired many other companies to expand its product portfolio. These acquisitions include Minute Maid, a beverage company; thumbs Up, an Indian Cola beverage manufacturer and retailer; Inca Cola, a distinct soft drink product; honest Tea, an organic tea manufacturing company and Costa Coffee, a coffee house chain based in England. At one point, Coca-Cola even owned Columbia Pictures, a film producing and distributing studio which was later sold to Sony.
The above-mentioned acquisitions allowed the company to expand its portfolio towards additional products as its competitors were doing so. These products include Sprite, Fanta, teas, bottled water, and juices. It has managed to consistently beat its competitors out its way, for example, Pepsi, after trying to compete with Coca-Cola for so many years, finally decided to expand its portfolio towards other products such as snacks to compensate for not having as big a market share in the beverage industry as Coca-Cola does.
The Coca-Cola Company is an American manufacturer, distributor, and retailer of beverages. It has a wide product portfolio consisting of soft drink beverages and juices. The company earns money by selling the syrup concentrates to its bottlers, who then fill the bottles and distribute them to the retailers. In some cases, the company bottles the products and distributes them to the retailers all by themselves. The Coca-Cola Company is one of the most recognized and biggest companies in the world in terms of revenue and is the largest in terms of market share in the beverage industry.
Coca-Cola company is known for its unique and extensive marketing strategies, which have allowed it to be the leading producer and retailer of soft drink beverages in the world. By financial performance, the company is considered to be in the top tier, although now it is not expected to experience a growth boom again.
But it is still managing to beat its competitors out of the market. This is why an investment in The Coca-Cola Company stock can be considered safe and moderately profitable. The primary reason why the Coca-Cola company is very successful among its consumers is that it considers its brand image more than it considers its product itself. Focusing on the product could prove to be detrimental as there are so many companies with similar products, and there is no other way than marketing and branding to distinguish your company and product from others.
The Coca-Cola company has been able to keep its communication to the customers simple and consistent over time, claiming to provide them happiness and joy packaged in bottles. Now, the consumer base of the Coca-Cola company knows what to expect from the company, and the company knows what to provide to the customers.
This is why the Coca-Cola company has managed to keep such as close and strong relationship with their customers. Recently, the company has expanded its marketing strategy towards social media, which is the main platform by which a company can connect with its audience on a personal level.
The company has managed to gain a huge following on many large platforms. The Coca-Cola Company uses these platforms to give consistent messages to their consumers to build a very specific positive image in the mind of the consumers that no other company or brand can take the place of.
Also, the company tries to personalize its relationship with its customers by connecting with them on an individual level. Apart from marketing, the company is also known for its high standards of product quality. Coca-Cola has adopted a decentralized distribution system which allows it to maintain such standards of products. Most of the time, the company sells the concentrates and syrups to its bottlers all over the world, who then prepare and the product and distribute it to the retailers.
This allows the company to cut down on distribution expenses in addition to maintaining high standards of the product. As its distribution model is decentralized, the Coca-Cola company chooses the best business partners bottlers and retailers for the distribution of the product and establishes healthy, strong, and long-term relationships with them, which also helps in maintaining product quality.
The company holds the distributors responsible for any problem in the product quality and drives them to provide the best value to the consumer for their money, so they always know which brand of soft drinks to choose from a long list of them.
Coca-Cola has always emphasized simplicity in its products. Even in such a complex modern world of consumerism, the company still keeps its simple and classic product at the forefront of its brand image and marketing strategy.
All these strategies of the company helped it to become one of the most trusted and one of the largest brands in the whole world. The Coca-Cola company earns revenue through two main streams. In the first one, it creates the product, i. In the second stream, the company only sells the syrup and concentrate of the beverage to its bottlers all over the world, who then fill the bottles and carbonate them and then distribute them to retailers, and then the product reaches the customers.
In both these streams, the company realizes that distributers and bottlers in the second case are responsible for maintaining the quality of the end product reached to the consumers, so it tries to identify the best distributors and bottlers in the market and establishes strong relationships with them to satisfy their consumers. While the total number of brands owned by the Coca-Cola company is approximately , the most famous ones are listed below:.
In addition to the brands, the Coca-Cola company owns a lot of companies as its subsidiaries, most of which are its regional bottlers that help convert the raw syrup of the beverages into usable drinks, bottle them and distribute them to the customers in their region. Pepsi Corporation is an American manufacturer, retailer, and distributor of beverages and snacks headquartered in Harrison, New York. The two companies have always competed with each other to the level that their rivalry has become a topic to discuss in pop culture.
While Pepsi is a main competitor to The Coca-Cola company, I think that Coca-Cola has the edge over it, at least in the beverage sector, as Coca-Cola is the more trusted and accepted brand of the two. Nestle is a Swiss food and drink processing company and is headquartered in Vevey, Vaud, Switzerland. It operates in nearly all of the countries of the world. The company was found about years ago.
While the company does not produce any competing product to Coca-Cola, it manufactures packaged juice products, teas, and bottled water which is exactly the type of product that The Coca-Cola company has been trying to expand its portfolio in. As The Coca-Cola company is in dire need to expand its product portfolio to healthy products like these, nestle is one of the main problems in the way, so it can be considered a dangerous competitor to The Coca-Cola company.
He oversaw the creation of an exclusively German soft drink. Keith had chemists concoct a soda that was vaguely similar to Coke, caffeinated and with an unidentifiable blend of tastes. But rather than being made with the secret 7X Coke flavoring, this product was made from the leftovers from other food industries, mostly scraps from produce markets.
This was usually fruit pulp, like apple fibers from cider pressing and whey, the liquid byproduct of cheese curdling. The resulting liquid was a translucent beige that more closely resembled today's ginger ale. Keith asked his sales team to explore their fantasies while inventing a name, and the drink was christened The name was a hit. At this time, Fanta was all he had to keep the company afloat.
Fortunately for Keith, Fanta was also all Germany had. With few soft-drink alternatives, its popularity exploded. Its prominence allowed it to skirt the sugar rationing, making it the sweetest drink on the market. This made it increasingly popular as an additive in soups and stews. Sales gradually rose as it became a household staple. Keith then used his connections in the Third Reich to gain a position overseeing all Coca-Cola plants in Germany and the territories it conquered.
This allowed him to spread Fanta across Europe and save other subsidiaries from shutting down. The German branch sold about 3 million cases of the drink before the war was over. And when the Allies eventually marched on German factories, production of Fanta ceased and Keith handed over the profits of his creation to Coca-Cola headquarters in Atlanta.
The version of the drink we know today gradually evolved from its rebrand, Fanta Orange, which was introduced to Italy in This new beverage was a vibrant orange color and was produced using local citrus ingredients, as opposed to leftover scraps. In this way, Coca-Cola continued to make a profitable product, while distancing itself from the associations it once had with the Third Reich.
At least, for the most part. Coca-Cola launched this ad celebrating Fanta's 75th anniversary in When asked for comment, a representative said, "The year-old brand had no association with Hitler or the Nazi Party. What was once a concoction of scraps in the Third Reich became a fizzy, brightly colored soda in Italy and is now a drink shared internationally by all types of people. Searching for Fanta Headquarters info?
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